Yves Guillo

Swiss
06.10.1982

Digital Innovation Manager & Graphic Designer

Creative technologist with 20+ years of experience turning digital challenges into business opportunities. Skilled in CRM project management, digital strategy, software development, and media production, I lead cross-functional initiatives that enhance team collaboration, streamline operations, and deliver measurable results. As a passionate advocate of emerging tech such as AR/VR, AI, 3D prototyping, I thrive at the intersection of innovation, design, and data, shaping digital ecosystems that are both human-centered and future-ready.

Link to section, Contact

Skills

Project Management & Strategy

Agile & Scrum (Certified)
Digital Strategy & Data Analytics (SEO, SEA, Web Analytics)
Cross-Functional Team Leadership
CRM & Data Stewardship

Software & Web Development

JavaScript (Proficient) | TypeScript (intermediate) | PHP (Proficient) | Python (Proficient) | Java (Advanced) | C++ (intermediate)
HTML5, CSS, WebGL
CMS & CRM Implementation (Microsoft Dynamics, Microsoft Power Apps, Drupal, WordPress, Custom Systems)
Data Analysis (Python, Jupyter, Pandas, NumPy, MySQL, pSQL, Microsoft Power BI, Custom Systems)
AI & LLM, GIM deployment (Ollama, Stable Diffusion)

Development & DevOps Tools

Git, Docker, Kubernetes, Minimal IDE, VS Code, Intellij, Eclipse, CLI (Bash, Shell), Sublime Text lover, OS agnostic

Creative & Design Tools

Adobe Suite (Photoshop, Illustrator, After Effects, Premiere Pro, InDesign)
3D & Motion (Blender, Unity, Softimage, 3D Studio Max)
AI & Generative Art (Stable Diffusion, Midjourney)

Experience

Over 20 years of experience in Web, CRM, and media project management, as well as cross-functional leadership, implementing innovative digital solutions across 5 economic sectors.

Jaquet Droz

2015 – and loading…

Digital Innovation Manager

2025 – Present

Digital Innovation Leadership
Appointed under the Head of Marketing to drive cross-department digital transformation initiatives, modernize internal tools, and align business strategy with emerging technologies.
Data Strategy & Analytics
Consolidating cross-platform data streams into actionable intelligence and enhancing decision-making through BI tools and custom analytics solutions.
Digital Culture Evangelism
Promote internal innovation culture via trainings, user support, and early-stage prototypes.
Digital Ecosystem Management
Coordinating the development and deployment of digital platforms and internal tools, ensuring long-term scalability.
- Strategic CRM Ownership
  Leading CRM strategy and deployment (Microsoft Dynamics), and overseeing the evolution of the solution ecosystem. Optimizing cross-functional processes and customer data flows. Fostering user adoption through training and change facilitation.
- PIM/DAM Project Manager
  Initiating product information and asset management solutions to streamline content distribution and increase content consistency across channels.
- Custom Software & Tool Development
  Designing and deploying in-house digital tools to extend existing systems’ lifecycle, optimize production flows, and enhance user experience.
- Incident Response & Platform Continuity
  Ensuring high availability of digital platforms and coordinating resolution efforts in case of incidents.

Digital Specialist

2018 – 2025

Digital Strategy & Analytics
CRM Project Manager & Product Owner
Deployment with a 75% adoption rate across the entire Swiss staff and subsidiaries, optimizing data management across 5 departments in 11 markets.
Data Steward & CRM Trainer
Web Maintenance & Development
Extended the website’s lifespan by 10 years on a minimal budget through in-house developments, allowing the platform to adapt to two major strategic transitions.
Optimized integration workflows, reduced data entry errors, and increased publication speed by 8x.
Marketing Budget Monitoring Support
Optimized financial control tools and processes, reducing accounting discrepancies by 90%.
Newsletter Design & Coordination
Optimized publication format and expanded distribution to 7 new markets, increasing audience reach by 6x in one year.
Digital Support for Brand Subsidiaries

Digital Marketing Coordinator

2015 – 2018

Art Direction & Media Production Coordination
SEA & Programmatic Campaigns
Increased web traffic by 60% and reduced acquisition costs by 80% through optimized strategies.
Web Development & Integration
Initiated the development of in-house digital solutions.
Communication materials production and formatting

Freelance Work & Previous Experience

2001 – 2015

Web Ad Designer – Certina – HTML5 ads design (2015)
Web Ad Designer – Calvin Klein – HTML5 ads design (2014 – 2015)
Interactive Ad Designer – Miniclip – microsites, advertising games, and advertizing materials design (2010 – 2014)
Graphic Designer – 3D design, web development, architectural and event photography (2008 – 2010)
Video Instructor – EBABX – video production teaching (2008 – 2009)
3D Graphic Designer – Virage SARL (2003 – 2007)
Graphic Design Apprentice – Imprimerie Bonvarlet (2001 – 2002)

Education

HE-Arc

MAS-RAD (Currently in continuing education; expected to graduate in 2027) – Rapid Application Development

CAS-DAR (in progress) – Rich Application Development
CAS-DAW (✓ 2026) – Web Application Development
CAS-IDD (✓ 2025) – Software Development & Data Processing
CAS-GMA (✓ 2024) – Software Engineering & Agile Methods

EBABX – Bordeaux School of Fine Arts

DNSEP, Art & Media (2007 – 2009) – Master's Degree
DNAP, Art & Media (2004 – 2007) – Bachelor's Degree

Additional Certifications

Bac Pro Industrie Graphique – Graphic Design & Layout
CAP Photographer – Photography Certification
BEP Electrotechnics – Certification in Electrical Design & Work

Languages

French – Native Language
English – C1 Professional
German – A1 (Aber ich möchte lernen!)

Numa-Droz 56, 2300 La Chaux-de-Fonds, Switzerland | yves@yvesguillo.ch | +41 77 496 50 47 | yvesguillo.ch | github.com/yvesguillo