Yves Guillo

Experience

Over 20 years of experience in Web, CRM, and media project management, as well as cross-functional leadership, implementing innovative digital solutions across 5 economic sectors.

Jaquet Droz

Digital Innovation Manager

2025 – Present

• Digital Innovation Leadership
  Appointed under the Head of Marketing to drive cross-department digital transformation initiatives, modernize internal tools, and align business strategy with emerging technologies.
• Data Strategy & Analytics
  Consolidating cross-platform data streams into actionable intelligence and enhancing decision-making through BI tools and custom analytics solutions.
• Digital Culture Evangelism
  Promote internal innovation culture via trainings, user support, and early-stage prototypes.
• Digital Ecosystem Management
  Coordinating the development and deployment of digital platforms and internal tools, ensuring long-term scalability.
  • Strategic CRM Ownership
    Leading CRM strategy and deployment (Microsoft Dynamics), and overseeing the evolution of the solution ecosystem. Optimizing cross-functional processes and customer data flows. Fostering user adoption through training and change facilitation.
  • PIM/DAM Project Manager
    Initiating product information and asset management solutions to streamline content distribution and increase content consistency across channels.
  • Custom Software & Tool Development
    Designing and deploying in-house digital tools to extend existing systems’ lifecycle, optimize production flows, and enhance user experience.
  • Incident Response & Platform Continuity
    Ensuring high availability of digital platforms and coordinating resolution efforts in case of incidents.

Digital Specialist

2018 – 2025

• Digital Strategy & Analytics
• CRM Project Manager & Product Owner
  Deployment with a 75% adoption rate across the entire Swiss staff and subsidiaries, optimizing data management across 5 departments in 11 markets.
• Data Steward & CRM Trainer
• Web Maintenance & Development
  Extended the website’s lifespan by 10 years on a minimal budget through in-house developments, allowing the platform to adapt to two major strategic transitions.
  Optimized integration workflows, reduced data entry errors, and increased publication speed by 8x.
• Marketing Budget Monitoring Support
  Optimized financial control tools and processes, reducing accounting discrepancies by 90%.
• Newsletter Design & Coordination
  Optimized publication format and expanded distribution to 7 new markets, increasing audience reach by 6x in one year.
• Digital Support for Brand Subsidiaries

Digital Marketing Coordinator

2015 – 2018

• Art Direction & Media Production Coordination
• SEA & Programmatic Campaigns
  Increased web traffic by 60% and reduced acquisition costs by 80% through optimized strategies.
• Web Development & Integration
  Initiated the development of in-house digital solutions.
• Communication materials production and formatting